The social media landscape is ultra-competitive and ever-changing.
From platform updates to evolving algorithms to new (or disappearing) features and shifting consumer behaviors, marketers need to constantly adapt to keep up – especially as experts report a fall in organic engagement on social networks.
So there are challenges, but the social arena is also a space for brands to make their mark and engage their customers (old and new) . With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness.
Plus the social media ecosystem is in flux as Meta faces investigation in the EU, has announced plans to stop using fact checkers and scales back its diversity and inclusion initiatives. While over at TikTok, its existence in the U.S hangs by a thread.
It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the line in 2025 in social media marketing. Here are the main things we found.
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