As marketers, we know that the pace of change can be relentless.
The array of digital channels available offers so many opportunities to communicate with customers. However, this can sometimes mean you’re wearing many marketing hats while keeping a lot of balls in the air.
There’s no denying the massive impact of artificial intelligence (AI) on digital marketing. New tools and platforms are emerging and evolving constantly that can help with many aspects of your role. However, this is not the only change that marketers face.
Marketing budgets dropped in 2024, a challenge that’s going to continue into 2025. This means that marketing teams need to do more with less, while still delivering on performance.
That’s why it’s so important to know what’s coming! It not only keeps you up to speed with digital marketing developments, but it can help you see opportunities to leverage a channel or tactic to outshine your competitors (and make your job a little bit easier).
In our analysis of digital marketing trends in 2025, we’ll explore the following five key areas:
- In social media, we look at the battle between X, BlueSky, and Threads, the rise in employee-generated content, and why customer content is more important than influencers.
- AI will continue to evolve, but it’s about using the technology effectively to avoid AI fatigue. We’ll also explore the rise of AI agents, and see how AI is changing ecommerce and your ad campaigns.
- When it comes to digital marketing skills, 2025 will see the growing value of soft skills, the necessity to refine AI skills and knowledge, and the importance of expanding your knowledge outside of marketing.
- Search marketing trends will focus on the growing importance of social search, voice search optimization, and the rise of generative engine optimization (GEO).
- In content marketing, we look at the success of AI and human-generated content, why older content matters, and the rise of a new audience segment – Gen Alpha (people born after 2010).
